The Leith Agency
s1cars ad

I really like this.  Dead simple idea, with the “1” as an in-car air freshener you get the point immediately.  There’s maybe a whiff (did you see what I did there?) of it being a bit cheap which would normally put me off a second hand car dealer, but the familiarity of the s1 branding ensures inexpensive comes across as a positive. 8/10

Ten Alps
Dundee College TV ads

I’m too old to review this. It was like being in a hybrid tellyshopping, kids TV hell - all shiny, noisy presenters and primary colours.  But then it’s not aimed at an old fart like me and I have a horrible feeling it’s probably incredibly successful and I’m just wildly out of touch. 6/10

Golley Slater
Brasher website

Bland. I can navigate around easily enough but nothing stands out. Fine to get the boots I already know I want, but I wouldn’t want to browse. There doesn’t seem to be a difference between the Outdoor and Lifestyle ranges - maybe I didn’t look long enough.  4/10

Sunday Mail TV ads
In-house/The Gate Films

A  nice laid back Sunday feel and I like the understated “Scotland’s biggest selling newspaper” headline.  I didn’t know that.  And it’s good to see someone trying to get me to buy a paper rather than a free DVD. It works for me. 7/10