Lucid produces new ‘Kill Jill’ appeal TV advert
Lucid produces new TV ad for Scottish Government Organ Donor ‘Kill Jill’ campaign
However, the campaign generated a record number of new registrations from Scotland and won the first ever Gold IPA Effectiveness Award given to an agency outside London.
The new TV adverts will run for the month of March on stv, C4, Five and GMTV all in Scotland only.
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