Manchester's Code Computerlove has crafted a new website for home builder Morris, supported by a digital marketing campaign and SEO strategy.

Emma James, marketing manager at Morris, said: "The residential property market is an increasingly competitive one dominated by online search - in fact figures show that 80 per cent of house buyers search online. So we have capitalised on this by emulating search mechanisms used by the major portals, such as Right Move, to help people find exactly what they are looking for from our properties.

"Great emphasis has also been placed on delivering a clear and concise search results page that encourages people to take the next step to visit one of our developments."

The site’s creative – as is par for the course with homebuilders’ sites - shows off developments and interior specifications and also exhibits key brand messages.

The Morris marketing team has complete control over the site’s CMS and administration, so they can easily upload new information, updates on properties sold and highlight special offers.

Morris is headquartered in Wilmslow, Cheshire, and has five regional offices throughout the north west and Midlands. It has 70 sites currently in development.