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Wed 19 Mar 2008

Guerilla scoops PCT smoking account

Marketing / England & Wales

Guerilla will be working with Newham Primary Care Trust throughout 2008 to reduce smoking prevalence across the borough, following a pitch against a London agency.

Newham PCT has extremely challenging Department of Health targets for four week quitters, which must be achieved. Guerilla will propose a campaign strategy based on evidence from market research conducted over the next two months by Newcastle based market research company Marketwise Strategies.

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