Burt Greener appointed to manage PR campaign for the Open For Business Group, to promote business continuity in Edinburgh during the city’s new tram construction period.

This is a joint project by the City Centre Retail Forum, Edinburgh Chamber of Commerce, the Federation of Small Businesses, TIE Ltd, City of Edinburgh Council, the Edinburgh City Centre Management company and Lothian Buses.

Activity will run across print, broadcast media and consumer events.

Lorna Burt, director of Burt Greener, commented: “The key is working in close partnership with the businesses affected by tram construction, and we will be listening closely to their needs with a view to creating an exciting marketing framework for them.”