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Fri 4 Apr 2008
National Trust enlists TDA for fundraising push
Public Relations / England & Wales
The National Trust has appointed Cheltenham-based TDA to develop a new proposition encouraging members to remember the charity in their will.
Work begins immediately and begin with a test campaign targeting a segment of the charity’s membership base. TDA was appointed without a pitch following ideas rooted in the agency’s research into legacy fundraising.
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