Bigmouth appointed to work alongside its sixth Arcadia Group brand

The win means that Europe's largest independent digital marketing agency now works alongside six of retail giant Arcadia Group's most influential brands.

With Burton, Dorothy Perkins, Miss Selfridge, Topman and Topshop already on the company's client roster, this week's signing confirms its success in the key fashion vertical.  

Big mouth media's specialist fashion team Retail Vertical works only with clients within the clothing business.

"We feel passionately about the UK fashion industry. Cool Britannia is now at the forefront of global style and it is a delight to be associated with such exciting brands," said Lyndsay Menzies, managing director of Big mouth media UK.

"The win also confirms that investing in a specialist fashion vertical has been a commitment worth making. It has enabled us to build a wealth of sector-specific understanding and expertise that is delivering continued value to our clients."