Leeds-based Purebrand has been tasked to brand and promote The Media Exchange, a new development in Newcastle aimed at creative businesses.

The Media Exchange is designed to be a destination for the city's creative and media businesses and will open its doors later this year.

Construction on site and brand-building are both now underway, with a marketing campaign set to roll-out over the coming months. Brochures, website and outdoor advertising are promised as the development looks to appeal to Newcastle's creative industry.

James Scarr, business development executive for Purebrand, said: "We aim to put The Media Exchange squarely on the map as a hub for Newcastle's thriving creative and media industry and, in doing so, strengthen Purebrand's reputation within the UK property sector."