Manchester-based PR agency Staniforth has been appointed by Original Source to promote its four-year sponsorship of UK Athletics.

Head of Consumer at Staniforth, Catherine Rees, said: " The support and guidance the athletes will receive thanks to the brand's backing will be invaluable and our PR campaign is designed to encourage more kids to take up athletics in this country."

Staniforth is part of global marketing group, TBWA and is based alongside TBWA\Manchester - the incumbent on the Original Source advertising account - in Didsbury.

The PR campaign starts immediately with a focus on Master Classes with professional athletes at schools and athletics clubs nationwide.