Staniforth has won a competitive pitch to promote Original Source as the official washing and bathing supplier to UK Athletics.

Head of consumer at Staniforth, Catherine Rees, said: “The support and guidance the athletes will receive thanks to the brand’s backing will be invaluable and our PR campaign is designed to encourage more kids to take up athletics in this country.”

Staniforth is part of global marketing group, TBWA and is based alongside TBWA\Manchester – the incumbent on the Original Source advertising account – in Didsbury.