Manchester-based MediaCom North has landed the £18m media account for Homeform, taking the account away from incumbent Brilliant Media (Leeds).

The appointment follows a media review in February by Homeform, the group behind Möben Kitchens, Dolphin Bathrooms and Kitchens Direct, and sees the account move out of previous incumbent, Brilliant Media (Leeds).

The shake-up is understood to be the product of Mark Collier's arrival as Homeform's group marketing director shortly prior to the review. Collier is reputed to have been keen to revitalise the firm's marketing strategy.

Brilliant Media had won the media account in November 2005.

The appointment sees MediaCom North cement itself well above the £100m billings marker.