Visitscotland's Business Tourism won by Tricker PR
VisitScotland’s Business Tourism Unit has appointed Tricker PR in Aberdeen. The public relations company will now promote Scotland as a leading business destination to key markets across Britain.
VisitScotland’s Business Tourism Unit has appointed Tricker PR in Aberdeen. The public relations company will now promote Scotland as a leading business destination to key markets across Britain.
Tricker PR will provide PR services to the Business Tourism Unit at VisitScotland for a period of up to three years.
Beverley Tricker, managing director and founder of Tricker PR, said: “The whole team is incredibly proud to have secured such a high profile contract in a very competitive situation.”
VisitScotland is working with the tourism industry towards a shared industry ambition to increase the value of tourism to Scotland by 50 percent by 2015. A public relations programme will be put in place over the coming year to support VisitScotland’s activity and will help position Scotland as a leading business tourism destination.
The account was previously held by Porter Novelli.
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