Alan Whiting has joined Prudential as its new head of intermediary marketing, joining from Scottish Widows.

Alan Whiting has joined Prudential as its new head of intermediary marketing, joining from Scottish Widows.

Whiting was previously head of market management within the Scottish Widows Customer and Brand team.

In his new role, Whiting will be responsible for overseeing the intermediary marketing for the company, and will act as ‘an advisor’ in this capacity.
In his time at Scottish Widows, Whiting has also acted as head of brand and head of market management.
He has previously worked for both Aegon and Scottish Equitable in a range of sales and marketing positions.

Whiting joins following the departure of Steve Lowe from Stirling-based Prudential after three years at the company. It is thought that Lowe left to work for Cheltenham-based financial firm Living Time.