Watch the new idents for Frosty Jack's Cider, created by Manchester-based agency The King's Arms.

Frosty Jack’s is sponsoring ITV2’s comedy strand until November and MTV’s new comedy series Fur TV.

The idents star the 11 O’clock Show’s Iain Lee. The comedian hits the streets of Manchester, Birmingham and London asking ridiculous, unanswerable questions prompting the pay-off “You don’t know Jack!”