Lancashire-based cosmetics company Purely Mineral has charged the Manchester office of 999 Design with redeveloping its brand identity.

Founders Allison Gannon and Margaret Stebbing launched Purely Mineral from their homes in Heysham and Lancaster in 2006, with a view to securing a slice of the highly lucrative natural cosmetics market, which is currently growing at a rate of 13 per cent each year in Britain.

Purely Mineral has been awarded £20,000 as the 2008 winner of the BT Business Competition, which Gannon and Stebbing are now planning to use to raise the profile of the company. The firm has started working with 999’s Manchester office on a new look to appear across its product range, marketing material and website. Andy Helme, 999 Design managing director, said: “Purely Mineral asked us to create an identity that not only reflects their natural, wholesome image but would appeal to women of all ages. For this reason, we have developed a look that is clean, neutral and sophisticated and will work well across all their marketing communications.”