True North been appointed to develop a brand for the £25m New Museum of Bristol.

The design agency has also been charged with re-branding all of the existing attractions that come under the umbrella of Bristol’s Museums, Galleries and Archive Services. 

The museum, which is scheduled to open in 2010 on Bristol’s harbour side, has received over £10m in funding from the Heritage Lottery Fund and will provide 2,500 square metres of exhibition space. The account was won without a pitch.