Hookson, the Edinburgh-based communications agency, has developed a pan-European DM marketing campaign for Cupa Group, one of the world’s leading building materials suppliers.

The campaign is to launch Devilstone – a high-end, black marble for both exterior and interior applications, aimed at the luxurious boutique hotel and contemporary building markets. 

Hookson was briefed to create an identity as well as a DM piece to target architects in Belgium, Norway, France, Ireland and the UK.
Each resulting mailer includes a sample of the Devilstone.