Inbev has launched its new advertising campaign for Tennent's 1885 as the brand becomes available in Scotland.
The outdoor advertising campaign, has been created by Newhaven, using photography by Eddo Hartmann.
Nicola Trainer, senior brand manager for Tennent’s Lager, said; “1885 is a premium product that is proud of its heritage and the advertising reflects both its quality and Tennent’s personalty. 1885 is already making a strong impact with consumers who are enjoying its continental flavour and the outdoor campaign will strengthen awareness of the brand.”
Launched on Monday, the 6 sheets will run for the next fortnight across the central belt, as well as Scotlands top 10 Tesco stores. Glasgow underground will also feature 4 sheets, while adverts will also run on digital screens at Glasgow and Edinburgh airports.
The brand will also sponsor Glasgow’s International Festival of Contemporary Art and the Edinburgh International Film Festival.