TBWA\Manchester has snapped up Momentum's Keira Lloyd as its new business and marketing director.

Lloyd starts her new role this week, joining from Momentum where she headed up the new business team in Manchester. During her time with the firm, she helped bring in new business from the likes of Carlsberg and Reebok.

TBWA's new business and marketing director role has been vacant since Victoria Worrall left the agency earlier this year for personal reasons.

At 25, Lloyd headed up the new business operation at Manchester-based promotions and incentives firm, MKM, working with the likes of Master Foods, Sainsbury's, Pringles and Nestle.

Lloyd said: “I was attracted by the no nonsense, highly creative and ambitious approach here. When the opportunity presented itself, I simply had to say yes.”  

Robert Harwood-Matthews, CEO of TBWA\Manchester, added: “We love Keira and think she’ll be a great matchmaker for the agency and clients. Plus, she gets disruption and the TBWA\Manchester brand completely.”