A new advertising campaign for the home cinema centre is set to run, created by Marketing Concepts.

The campaign, created by the Edinburgh based agency in its first work for the client, will run in taxis as well as across both press and magazines.

Marketing Concepts was briefed to create a campaign which raised the profile of the business and also attract potential customers who are considering a home cinema.

“Some of the products can be pretty technical so the focus was on the pure enjoyment of them and the possibility of bringing a real cinema experience into their homes," explained Grant Wilson, creative director of Marketing Concepts.