Manchester's McCann Erickson Communications House has appointed Robin Wilson as PR director, replacing Rob Brown who left earlier this year to join Staniforth.

McCann’s digital offering, McCann-i, has seen considerable growth in recent months and now employs more than 40 people, working with clients including SSL and American Airlines. Wilson’s remit will span social media, online media relations, interactive campaigns and blogger relations, as well as continuing to drive the growth and development of McCann’s PR department.

Managing partner for McCann, Jonathan Eaves, said: “Robin is one of the UK’s leading exponents of digital PR and the associated technologies and his appointment will put us at the forefront of this space.

“By aligning our PR offering with our broader online services we believe we can create a unique range of services for clients all under a single roof.”

Wilson will work alongside the agency’s PR director (business development) Jim Rothnie.