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Driven tipped for Chicago Town as Schwan forms pitch list

Advertising / England & Wales

Schwan Foods is understood to have lined up three or four agencies to pitch for its Chicago Town Pizza marketing account, believed to carry a £5m media spend.

News of Schwan’s decision to review the account emerged at the end of last month and was quickly followed by details that TBWA\Manchester had declined to repitch for the business, with insiders citing “creative differences” as the reason. The agency itself has declined to comment.

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