MacFarlane Smith has launched a new campaign to promote household product, Bitrex.

The campaign, created by Family, aims to increase awareness of the product amongst consumers and FMCG retailers.

Bitrex is a safety additive that makes household products taste exceptionally bitter, thus helping prevent accidental poisoning, especially amongst young children.

The will run in national trade and consumer publications, as well as in doctors’ surgeries throughout Britain.