Analytics company, Lynchpin has reappointed Hot Tin Roof to deliver a high profile national PR strategy.

Hot Tin Roof has been given the task of positioning Lynchpin as a UK market leading web analytics service provider, recognised as a leader in analytics.  

Lynchpin is an analytics company, providing business consultancy and online strategy to top UK businesses including HSBC, Airtours and Marks & Spencer Money.  

Hot Tin Roof will develop and implement a sophisticated public relations and media strategy over the next 12 months.

Andrew Hood, managing director of Lynchpin said: “We have worked with Hot Tin Roof before and it always delivers the results it promises.  Analytics is an emerging sector and its reputation is in tatters.  This is a challenging campaign and we need to work with a PR agency that has the skill and commitment to change perceptions and raise awareness.”