McCann Birmingham wins £30m MFI business
MFI Retail has appointed Birmingham's McCann Erickson Communications House to handle its creative and media business.
The business, which was previously with M&C Saatchi (creative) and ZenithOptimedia (media), is one of the largest new business wins by an agency outside of London.
Early reports suggest the decision to review was prompted by MFI’s inability to secure credit insurance on its media spend.
More details are expected shortly.
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