The Association, under the chairmanship of Michael Apter, managing director of card retailer Paper Tiger, has raised funds among its members and this has been supplemented by a grant from Open for Business, an initiative led by Edinburgh Chamber of Commerce and funded by Transport Initiatives Edinburgh - which is responsible for managing the delivery of Edinburgh’s trams.

60 Watt has developed a new brand called West End Village, and implemented an identity, posters and street signage. The Agency is in the progress of producing a 32 page guide to the area.