Synergy has designed and produced a range of marketing material for the launch of the firm's new product, Inner Muscle.

The product, which was developed by the Asics Institute of Sports Science, is designed to train specific muscle groups not significantly worked on during normal exercise.

Bolton-based Synergy has developed a series of in-store graphics, POS Stands, window displays and counter-top stands, as well as a Ôtease and revealÕ ad campaign which features in Men's Health.

Synergy managing and creative director Alex Jordan, said: "Over the years we have become more and more involved in design and marketing projects for Asics so it was great to help once again, particularly with a project of this scale.

"The Inner Muscle launch posed many challenges from a creative point of view and from the perspective of a crowded marketplace but the early feedback from retailers is very positive indeed."