TBWA\Manchester unveils its first BP work
TBWA\Manchester unveils its first BP workTBWA\Manchester has unveiled its first creative work for BP, which showcases the oil firm's new tie in with M&S Simply Food.
The creative will appear on BP forecourts to promote the M&S Simply Food offer now being incorporated into the petrol giant's stations. It will also be used in local press campaigns and leaflet drops to promote the partnership.
The creative uses images of popular products from BP's existing convenience store offer, contrasted with examples of the M&S range that customers will now be able to find within the same store.
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