3 June 2008 - 5:14pm| by | 5 comments

Bezier set to close Poulters

Bezier set to close PoultersBezier set to close Poulters

Leeds advertising agency Poulters is set to close after almost 40 years in business. Share your thoughts here.

Bezier, which acquired Poulters in 2006, outlined its plans to close the agency as part of a restructure of its creative offering.

Poulters was established in 1969, and you can share your experiences of the agency and thoughts about its closure below.

A Bezier statement said: "Poulters' broad, integrated communications proposition, including advertising and public relations are no longer core service offerings and unfortunately as a result of this we are proposing the closure of the business.

"We will therefore be entering into a period of consultation with colleagues from Poulters."

CRC, the London-based retail marketing agency acquired by Bezier in March, will now be at the forefront of the firm's new creative offering, Coutts. The new division will be a retail marketing specialist operating out of Soho, Leeds, Bristol and Leicester.

Bezier group CEO, Mark Shaw (pictured), said: “The acquisition of CRC prompted us to review the structure of our creative division. We felt that the number of agencies we had that were operating in similar market spaces was not the best structure for us."

Speculation had been rife for some months that changes were afoot at Poulters, although Shaw rebuffed such claims when interviewed by The Drum in May.

As part of the review, Bezier also plan to launch standalone digital agency, enyanga.

Comments

4 Jun 2008 - 17:34
duncan_slater's picture
5
comments

I think it says everything about the Poulters story that the story that preceded this sad one was the beautiful work the agency had done for Miele. It's hard not to believe Bezier know the price of everything but the value of nothing.

Best of luck to the poor sods left looking for a job.

5 Jun 2008 - 10:00
dan_watkins's picture
2
comments

It looks like Mark has just put his finger though the toilet paper. I don't mean in a crude metaphysical way; I mean actually in his picture. Or am I the only one?

5 Jun 2008 - 15:11
ian_buttle's picture
1
comments

I’ve been both hired by them, and fired by them.
Loved them to begin with, and then, for obvious reasons went off them a little bit. Always had a soft spot for them, and actually going to miss them.

Ian. hôme

6 Jun 2008 - 15:38
tim_newton's picture
16
comments

Another one bites the dust, Mr Slater couldn't have put it better., just adds more weight to the argument about printers lacking any understanding of the creative process. Now does anyone know Miele's phone number..................

10 Jun 2008 - 12:35
pete_camponi's picture
2
comments

Poulters would have been forty years old next year, but instead of life beginning again for one of the most well known and well respected agency names outside of the M25, instead it will be in its final resting place. How sad.

I have great affection for Poulters and I make no apology for sounding sentimental about its demise. I learned my trade there in the early eighties, where Graham Poulter had the foresight to hire the best people he could. Many of them having cut their teeth in London agencies, were mavericks for the young Leeds advertising scene, but they had great brands to work on at Poulters like Porsche Cars, Fox’s biscuits, William Hill (ironically), Lada Cars (the butt of many jokes, but a great brand to write ads for) Bradford and Bingley Building Society, Yorkshire Electricity to name a few.

I was given my chance to make an impact in the early nineties when a second breakaway (BRAHM being the first) gave me the opportunity to become the Creative Director and work with a great team of people including Richard Lewis, Alison Brand, Andy Turnbull, Andy Pratt, Mark Buckle, Gary McCall and Ian Leach. For the next few years, we enjoyed a fantastic run, winning Sharp Electronics, McCain Foods, Yorkshire Water, Redrow Homes, Shipphams Spreads, Fox’s Biscuits (again), Hartley’s Jam, Derbyshire Building Society, Morrison’s Supermarkets. There was an equally impressive client list in the sales promotion, direct and design areas of the business too.
There was some fantastic work done by an extremely talented bunch of people with the strength of will and commitment to give the agency a strategic and creative reputation that really put it on the map.

Poulters was always a big, serious agency and had no trouble living with the best in the industry, be they in London, Manchester or Edinburgh.
If every one of us who owes some part of their career development to time spent at Poulters over the years got together, we could probably fill Elland Road.

I don’t know the reasons why Bezier are pulling the plug on Poulters but its closure will leave Leeds, the advertising industry and sadly, the people who will be looking for other jobs worse off as a result.

Pete Camponi Joint Creative Director Gratterpalm.

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