Midlands-based digital agency fish in a bottle has launched a website for Talkback Thames, promoting new online sitcom Toyboize.

As well as the website's design, fish in a bottle have produced a system that allows the team to personally manage the website's content. Features are designed to place fans of the show close to Toyboize through emails, blogs, forums and newsletters.

Toyboize is the creation of comedy group Navelgazing and features The Office's Jamie Deeks and Ewen MacIntosh. The show follows the fortunes of an 80s preteen pop band 20 years after their first taste of fame.

Justin Eames, managing director of fish in a bottle said, "I'm really pleased that our first project for Talkback Thames is in support of such an innovative production. Toyboize is brilliantly funny and Navelgazing are putting a lot into engaging and involving their viewers. It's very exciting for us to be able to apply our creativity and technology to help that happen."