Global gas and chemicals company Air Products, has appointed 2008 start-up The Agency to spearhead its Europe-wide communication for performance chemical solutions in the construction market.

The brief requires The Agency to work alongside Air Products’ London and Netherlands-based marketing teams.

Lee Gorse, European marketing manager at Air Products, said: ““Part of our European strategy is to focus on the Air Products chemicals positioning across a number of market sectors - The Agency is helping us do that, currently in the construction industry.”
The Agency’s client services director, Saman Mansourpour, said: “Being creatively involved with such a technically progressive company, that have a direct impact on the world we occupy is exciting for us.

Air Products has recently announced its plans to focus on high performance, high value chemical products.