Three Hasgrove owned businesses Connectpoint, Amaze Europe and Pavilion are set to merge to create a new marketing and technology company, Amaze plc.

Last year, Hasgrove announced its intention to move its Manchester-based agencies out of the city centre and into shared premises. However, the firm has now revealed Amaze plc will move into new offices in the centre of Manchester, while further staff will be located in a second base closer to Liverpool. The company also has offices in London and Brussels.

Heads of the existing businesses will join the board as operational managing partners comprising; Nick Bradshaw (Connectpoint), Liane Grimshaw (Pavilion), Natalie Gross (Amaze), and Mike Johnstone (Amaze). Rod Hyde will become chief executive alongside Paul Sanders, finance director and Peter Cookson.

A new Operations Director, Jonathan Copnell, also arrives from Accenture, meanwhile Sandra McDowell, currently MD of Connectpoint PR, will become partner, in charge of Amaze PR.

Bradshaw comments: “This is a hugely exciting opportunity for us as the merger now creates one of the biggest, most robust marketing companies to emerge in the region in the last ten years. Our goal is to be a leading pan-European company within 24 months and we have an ambitious growth strategy in place to achieve this.”