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Fri 13 Jun 2008
McCann launches new offering for clients to test new digital trends
Digital / England & Wales
Manchester’s McCann Erickson Communications House its strengthening its digital offering with the launch of a ‘Digi Lab’ to complement its existing McCann-I online operation.
McCann Manchester say The Digi Lab will enable clients to test and evaluate new and emerging digital marketing techniques as well as helping them to understand how consumers interact with digital technologies and web sites.
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