News

< Back to News   |   Comment on this item

McCann launches new offering for clients to test new digital trends

Digital / England & Wales

Manchester’s McCann Erickson Communications House its strengthening its digital offering with the launch of a ‘Digi Lab’ to complement its existing McCann-I online operation.

McCann Manchester say The Digi Lab will enable clients to test and evaluate new and emerging digital marketing techniques as well as helping them to understand how consumers interact with digital technologies and web sites.

Register to view article for free

To view the full article and add comments you must register for free. or log-in.

Not registered?

Register today for free and you will get:

  • Full access to News and Indepth content
  • Access to all article image galleries
  • Ability to add comments and take part in debate
  • Receive latest news by email