CheethamBell JWT has landed the Chicago Town advertising account, following a review.

The Manchester agency beat off competition from fellow city outfit Love and Cheshire-based Driven, which are also understood to have pitched for the business.

The account, believed to be worth in the region of £5m, was put up for review in May with incumbent TBWA\Manchester opting not to re-pitch for the business.

Jan McKee, marketing director at Schwan’s Consumer Brands, said: “This is an incredibly exciting time for us - we have some ambitious plans to move the brand forward. As a brand we’re known for our innovative approach and we’re excited to be working with a dynamic new team.”

The portfolio includes Chicago Town's pizza ranges and snacks ranging from ready meals to desserts.

CheethamBell JWT managing director, Jane Clancy, said: “Chicago Town is a fantastic brand, bursting with ambition and personality. We are delighted to have the opportunity to work together on a plan that presents such exciting creative and strategic opportunities.”

Brazen, which handles PR for Chicago Town, and the account’s media buyers, MediaEdge:CIA, are unaffected by the decision.