Whiskey William Lawson has tasked Good Creative with creating its below-the-line campaign following its relaunch into the marketplace in May.

The Glasgow-based design agency overhauled the brand to make it more appealing to young male drinkers in the main markets of France, Belgium and Portugal.

The rebranding and repackaging process took over 18 months following a pitch against London and European agencies, with the project entailing a complete rebranding and repackaging process, from crafting the type on the brand’s hero panel through to the shape of the glass on eight different bottle sizes.