Vladivar’s new bottle has been released, created by Freight and The Bridge.

The inspiration for the label was taken from the original Vladivar branding and sees the return of the Romanov eagle crest and the distinctive ultramarine Vladivar blue, recognising the brand heritage.

An above-the-line campaign created by The Bridge, Freight’s advertising parent agency, will roll out in the next few weeks to promote the new look.

Vladivar’s inhouse design team was also involved in the bottle’s design.

Nick Gaskin, UK marketing director for Whyte & Mackay commented: “The cool blue has broad appeal to both men and women and communicates to customers that Vladivar is a stylish product.”