Manchester design agency Creative Spark has re-branded commercial radio network Galaxy.

Originally launched as a Dance/R&B station, Galaxy has evolved to become a more mainstream channel and required a new logo to mirror this progression. Creative Spark was challenged to change the perceptions of the brand and its content in a bid to grow the audience base, attract more advertising revenue and achieve the station’s commercial ambitions.

An initial consultation over six months ago led to a three-way pitch, which saw Creative Spark triumph over other agencies and collect the brief.