Glorious Creative has unveiled the first ad in its new campaign for the 170 year-old French cigarette paper brand JOB, whose UK licence is owned by Zig Zag Papers.

Three posters will form part of an ‘underground campaign’, backed by press ads, to be launched in London, Manchester, Glasgow and Birmingham, as well as other major UK cities, and feature famous double acts, such as The Mighty Boosh’s Noel Fielding and Julian Barratt.

Glorious design director Mark Ross said: “We wanted to capitalise on the brand’s heritage and create a campaign with a contemporary look and feel. Once we’d established JOB was the original double booklet and had sourced stuckist artist Paul Harvey it became apparent the perfect vehicle was to create iconic posters that would appeal to the target market.”