Hemisphere has created a new campaign for Preston Museums Group that aims to attract facilities to and increase footfall within five of the city’s museums.

The work will position each of the different museums within the Consortium – the Harris Museum & Art Gallery, Museum of Lancashire, National Football Museum, Queen’s Lancashire Regimental Museum and Ribble Steam Railway – as fun places for families to visit.

Emma Parsons, project manager for Preston Museums Group, said: “The Hands on Gang represent a great way to bring five very different venues together to communicate the single message that museums are fun for families.

Hemisphere has successfully created a really flexible campaign tool that we will be able to use across lots of different platforms and we’re delighted with the agency’s approach.”