Arla Foods has appointed BD-Ntwk for the second year running to carry out both its summer and Halloween experiential campaigns for its Anchor Real Dairy Cream brand.

Following last year’s ‘Summer Fundaes’ activity, the new ‘We Love little Squirts’ campaign will look to drive product sales and frequency by encouraging mums to incorporate the brand within their children’s five-a-day- diet.

Over 12 weeks, a combination of recipe ideas, money-off coupons and branded ‘I’m a little squirt’ chef hat give-aways will bring the campaign to life in almost 150 major multiples across the UK including Sainsbury’s and Tesco stores.