BJL unveils new £10m Bradford & Bingley ad
Watch Bradford & Bingley's new TV commercial, created by BJL as part of the bank's £10m campaign.
The 12 month campaign, created by Manchester's BJL, comes at a difficult time for the UK lender, which is one of a number of financial institutions to be hit by the credit crunch. However, this major marketing investment will aim to build on the bank's successful relaunch last year and continues to focus on the firm's strategy of putting the customers at the heart of its business.
Stephen Rowe, marketing director at B&B, said: “The rebranding and advertising we developed with BJL to re-launch the bank and its products in 2006 saw awareness and consideration levels soar. The platform we established is particularly motivating for savings because it works on a simple premise – listening to customers and giving them products to help them achieve their goals. Customers want security and delivering the only “no strings” product in the UK finance market guaranteed to stay competitive for life does just that’.
The campaign features a range of activity, including a new TV commercial, outdoor, in-store and digital.
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Comments
Not the best eh, but appreciate the nature of the brief and the client. Tough one for the creatives. Her outfit is reminscient of Clockwork Orange. Maybe if she'd indulged in a bit of random ultra-violence it would have been more gripping and a more accurate reflection of the current socio-economic climate.
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