The new 30 second advert which launched on Monday, uses animation to bring the watercolour artwork to life, featuring a selection of products available at the Leith base shopping centre.

The new campaign continues to use the endline ‘For Laid back shopping just add water’ from the agency’s previous work from last year on outdoor sites and radio.
Phil Evans and Guy Vickerstaff were the creative team on the campaign, while production was by Kate Hope and Ed Jeffreys.

The work follows extensive research into shopping behaviour and perceptions of Edinburgh’s shopping centres which was coordinated by Leithal Thinking, another of the Cello Group of companies.  

Michelle MacLeod for Ocean Terminal commented ‘TV will help increase the profile of Ocean Terminal.  The new creative work is distinctive, and unique and reinforces our position as a relaxing shopping experience.’

A spokesman for Leith said: “The original campaign idea was very clever and stylish and it was definitely a cut above typical retail centre advertising, so having the opportunity to bring it to life with animation was quite exciting. The result is an intriguing and beautiful ad that effectively communicates what makes Ocean Terminal stand out as a unique shopping experience.”