Hemisphere has created a new brand identity for Staying Cool, the independent serviced apartment specialists that offer an alternative to boutique hotels.

The Manchester-based agency, which works extensively in destination branding, won the business earlier this year following a three-way pitch against Thompson and Thoughtful.

Hemisphere’s new brand identity for the firm includes the creation of a new logo, website, stationery and promotional collateral encompassing everything from key fobs to toiletry bottles.

Staying Cool offer boutique serviced apartments with the emphasis on individual design and facilities. The company established its offering in Manchester, recently opened in Birmingham and plans to open Staying Cool in the Country and Staying Cool by the Sea in other locations in the future.