PZ Cussons has unveiled its Original Source Men range, as an extension to its existing Original Source brand, with branding and packaging by Elmwood.

With an initial range of seven products, the launch is a response to research which shows men’s preference for toiletries with an overtly male look and feel.

The design is based on functionality and purpose, with the use of the Original Source black and accent colours. The Original Source Men’s range will be phased into supermarkets from now until autumn.