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Mon 14 Jul 2008

Principles overhauls Sun Valley Pretz brand

Design / England & Wales

Principles Agency has completed a redesign of Sun Valley’s Pretz brand, which includes the creation of a new identity and packaging for its Skinny Baked Pretzels.

The brand’s overhaul comes as it tries to move its products towards adults and away from the children’s snacks market which it has previously targeted.

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