Through the campaign, the company has focused on buildings its credentials as ‘the UK’s number one for greener energy’ as well as highlighting its close involved within the community, including its grassroots sponsorship at local and national levels of sports such as rugby, cricket and shinty.
 
The new TV campaign  features the hero from the last year’s Music Festival advert, Nick who clearly lacks any football skills yet by a twist of fate, finds he is a natural at rugby.
In the end. he becomes the hero as he switches to the rugby field and slots the winning penalty kick.

The advert focuses on a situation which turns out to be ‘greener on the other side’. The ‘greener side’ represents the benefits of switching your energy supply to Scottish Hydro Electric.