Mob North celebrated its move to Manchester – and the arrival of new directors – with a launch party in the city’s trendy Northern Quarter.

As first reported in The Drum, The Mob moved the bulk of its northern base across the Pennines from Leeds earlier this summer – but it officially announced its arrival at The Bay Horse last week. Around 170 guests attended and you can see photos from the evening in the image gallery.

The Mob has signed up director Andy Saunders, whose previous credits include Bentley, Orange and Umbro, for representation in Manchester.

Mob North senior producer, Mark Collins, said: “Andy is a fantastic fit for us – especially in Manchester where he’s widely recognised as one of the leading directors outside of London.”

Also boosting Mob North’s ranks are directors Andrea Kapos, Matt Losasso and Darren Young – all for exclusive outside London representation – struck in partnership with London's Red Bee Media.