Joe Vettese has joined Edinburgh digital agency, Spring Corporation as director of business strategy and insight. Vettese, who was previously internet manager at Tesco Personal Finance, will be responsible for working with clients on the definition and de
Vettese commented: "I wanted a fresh challenge and an oportunity to work with a forward-thinking digital agency. I felt that after speaking to the team at Spring and understanding their approach to digital, it became clear that this is exactly what they would be able to offer me."
Dr Ed Carter, managing partner of Spring Corp, said: "His experience and expertise in managing all aspects of the highest-profile financial services websites in the UK are hugely relevant to Spring's plans for growth. Joe's skills are widely applicable to all aspects of digital marketing, from accessibility to usability, right through to display advertising and even the nitty-gritty of search marketing. Furthermore, his being able to take a holistic view of the overall business requirements to ensure that nothing is forgotten in the increasingly diverse and sophisticated marketing mix."
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