Bookmaker William Hill has appointed Leeds-based agency Brahm to support its retail activity, following May’s formal pitch process.

The agency will provide below the line activity, experiential marketing and some in-shop activity to support William Hill’s large retail estate in certain regions and particular product areas.

The 12 month appointment will see Brahm working closely alongside other agencies on the bookmaker’s roster – which includes recently added firms Elmwood and The Black Hole.

The now defunct Leeds agency Poulters had previously handled a significant chunk of William Hill’s below the line activity.

Brahm has provided research services to William Hill over the last 10 years and the agency’s Headingley location is close to the bookmaker’s marketing base.