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Tue 26 Aug 2008
Harwood-Matthews takes on radio advertising
Advertising / England & Wales
My little 21 year old Citroen 2CV doesn't have a radio. This was once celebrated very elegantly as a benefit, along with the absence of a turbo, alarm etc in a neat press ad (D&AD winner) for the car which neatly concluded 'No wonder it's so reliable, there's nothing to go wrong'. I rather liked the sentiment and so bought the car.
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